Digital Marketing

Delve into the realm of digital marketing through our program, where you’ll acquire skills, certifications, and hands-on experience for success.

4.9/5

Course Rating

Start Your Learning Journey Now!

2-3 Months

Program Duration

Certifications

2

Industrial Projects

4-6

Internship Partners

100+

Quiz/ Assignments

Lifetime

Program Access

Program Curriculum

Week 1: Introduction to Digital Marketing

Digital Marketing Overview

What is Digital Marketing?
Importance and Benefits of Digital Marketing
Types of Digital Marketing:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing

Online Marketing Channels

Understanding Online Marketing
Email Marketing Basics
Social Media Marketing
Web-Based Advertising
Introduction to Marketing Channels

Week 2: Website Management with WordPress

Introduction to WordPress

What is WordPress?
Understanding Content Management System (CMS)
Plugin Architecture Explained
Customizing Websites Using WordPress

WordPress Development

Setting Up WordPress: Installation and Configuration
Plugin Setup and Theme Customization
Domain Extensions and Exact Match Domains (EMD)
Managing Content: Pages, Posts, and Media
Website and Blog Marketing Strategies

Week 3: Email Marketing and Reputation Management

Email Marketing Essentials

Understanding Effective Email Marketing Strategy
Fundamentals of Email Marketing
Types of Email Campaigns (Newsletters, Promotional, Transactional)
Launching and Managing Email Campaigns
Tools for Email Marketing (Mailchimp, Sendinblue)

Online Reputation Management (ORM

What is ORM?
Why Does It Matters?
Managing Organizational Online Reputation
Reputation Management Principles
Building a Strong Participatory Culture

Week 4: Paid Advertising and Google Ads

Google Ads and PPC Fundamentals

Introduction to Google Ads and PPC (Pay-Per-Click)
Understanding PPC Terms (CPC, CPM, CPA)
SEM (Search Engine Marketing) – How It Works
Creating and Managing Google Ad Campaigns

Advanced PPC Strategies

Psychology in SEM Strategy
Reverse Engineering Competitors’ PPC Strategies
Measuring and Optimizing PPC Campaigns
Conversion Tracking and Analytics

Certificates

Select the Best Plan for Your Growth

Choose the plan that suits your learning needs and start your journey with ShikshaVertex today. Tailored options for every goal and budget.

Self Paced

Learn at your own pace

₹ 5,999

Mentor Led

Guided learning with mentor support

₹ 8,999

Professional

Be placement ready

₹ 13,999

Recorded Sessions
Hands-on Projects
Certifications
Doubt Clear Sessions
Live Sessions
Mentor Guidance
Placement Support
1:1 Mentoring

Earn credentials from IBM — give the exam, get certified, and stand out.

Master the language of the web with IBM’s globally recognized certification

What You’ll Get:

IBM digital certificate recognized globally
Increased trust and credibility with employers
Better job opportunities and professional edge
Stronger profile in web development roles
Proof of your commitment to upskilling

Price : ₹3000

Our Alumni Works At

Our learners have turned their skills into success, now thriving at top companies worldwide.